COLDWELL BANKER

Local Traditions, Global Connections, Since 1906
Coldwell Banker's deep
roots in real estate in all communities in California, long history of superb
service and access to the world through the Coldwell Banker global network is
represented by the company motto: "Local Traditions, Global Connections, Since
1906." Coldwell Banker is enjoying its second century of serving California
homebuyers and sellers with the quality and innovations they've come to
expect.
Innovation, Imagination and Results
Since the early
days, Coldwell Banker has become internationally recognized as the industry
leader with over $140 billion in sales volume. The credit goes to our dedicated
sales team of 113,000 professional sales associates worldwide and 3,600 offices
throughout the United States, Canada, Puerto Rico and the world.
Mission Statement
We pledge to promote a fun, ful-filling and respectful environment, one
that is open to change and innovation, providing personal growth opportunities
for all.
Business Principles
1.
We consistently treat everyone with courtesy and respect.
2.
We are Goodwill Ambassadors who always speak positively about our industry, our
company and each other.
3.
We identify and anticipate the needs of others and are empowered to take actions
that exceed their expectations.
4. We
embrace our Vision and Mission believing that our individual performance affects
the success of everyone.
5.
We are committed to personal growth, professional development and innovation in
the pursuit of excellence.
6. Our
demeanor, appearance and facilities reflect our high standards.
7.
We encourage an open exchange of ideas throughout the organization.
8.
We are committed to identifying inefficiencies and communicating concerns, thus
enabling us to improve our performance systems.
9.
We are responsible for protecting the assets and resources of our company.
10.
We utilize our superior tools, resources and systems to provide our customers
with exceptional service and guidance.
11.
To provide the highest level of customer service, we support our family of
companies and strategic partners.
12.
We seek opportunities to recognize excellence.
13.
As people of integrity, we conduct ourselves with the highest ethical standards.
14.
We foster a culture where diversity is valued, quality of life is enhanced and
individual aspirations are encouraged and fulfilled.
A Unique Marketing Approach
Coldwell Banker was founded on a commitment to professionalism and
customer service that continues to be the core of our business philosophy today.
Our talented Sales Associates combined with our exclusive Marketing
System represent our ongoing commitment to meeting and exceeding our clients'
expectations. Our advertising and public relations campaigns are designed to
create a strategic real estate marketing plan for homebuyers and sellers alike,
rather than simply traditional techniques used by the majority of real estate
professionals.
Coldwell Banker has redefined the standards of quality
and service in real estate. Call us today to learn more about our unique
marketing approach.